A Favourite Brand Of Watches From Singapore – Chrono Collection

Who loves bling?

If you do, it’s time for you to take a look and perhaps acquire a piece of watch from Chrono Collection, a brand of watches launched in 2018 by Irene Soon. Chrono Collection has brilliantly customised the Casio’s range of G-Shock and Baby G watches by embellishing the G-Shock and Baby G watches with Swarovski crystals to create an exquisite range of fashion statement timepieces. At present, Chrono Collection is the only authorised jewellery and watch company in Singapore to use Swarovski crystals to bedeck the Casio brand of watches.

Irene has been recently been named as one of the most Aspiring Woman Entrepreneurs for 2021/2022 in recognition for her recognition for her achievements and leadership of Women Business by Singapore Prestige Class. I managed to catch up with Irene to find out more about Chrono Collection and what was the catalyst which ignited her to create such a stunning range of watches, and she took the time to share with me some insights.

1. When did you establish Chrono Collection?
I established and founded Chrono Collection in 2018.

2. What was the motivation behind establishing Chrono Collection?
It was to create an affordable fashion statement timepiece for people of all walks of life.

3. What gave you the idea to use Casio watches and embellish them with Swarovski crystals?
Casio is a very popular brand amongst all ages. From the young to the more elderly, most would have owned a Casio watch before. The Casio brand of watches is bold in their designs and use of colours and the Casio brand of watches certainly fits the vision of Chrono Collection.

Swarovski crystals are brilliant and bright and complements Casio’s range of watches by offering affordable and elegant cuts on their products. The combination of these 2 brands allowed us to have Chrono Collection fulfilling our intention to create a bold fashion timepiece.

4. What are your best-selling pieces?
It would be our Hexis and Cotton Candy collection.

5. What are your future plans for Chrono Collection?
We would certainly love to go global with Chrono Collection.

If you are looking for a reasonably priced, fashionable and stylish timepiece, Chrono Collection would be your answer. You can view their brand of watches from their website at You can also visit their boutique to take a look at their watches at Blk 799 Geylang Road, #02-01, Singapore 389680.

#blingwatches #crystals #Casio #Chronocollection #supportlocalbrands #Swarovski #watches

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