Catherine Cervasio developed the world’s first, natural personal care brand for mother & baby twenty years ago, combining neonatal research with her love of organic ingredients. That brand, AROMABABY®, was uniquely introduced to hospitals in addition to retail channels, hotels and resorts, sporting events and more. The launch of AROMABABY® pioneered the availability of ‘choice’ in the type of baby products offered to and used by parents and health professionals at a hospital level, creating a new category in Australian retail.
Catherine’s Company, ALUXE, has consulted for several private labels and owns several additional brands including Pure Spa and LUXE. Her products have been used by many well-known parents including Princess Mary, Jamie Oliver, golfers Tiger Woods, Stuart Appleby, Bec Hewitt, models Kate Moss, Megan Gale and Silvana Lovin (wife of former tennis champ Mark Philippoussos), Kelly Preston and John Travolta just to name a few. Catherine was also one of a selected few small business owners invited to the official opening of the new Royal Children’s Hospital by HRH Queen Elizabeth in 2013, based on her community involvement with the Neonatal Unit in particular.
Catherine’s products have won awards in both USA & UK and have been included in the British Journal of Midwifery and were finalists in the Mother & Baby Awards 2013. Catherine was also nominated for numerous awards over the past decade including National Finalist Ausmumpreneur 2011, Telstra Businesswomen’s Awards and NBAA for business excellence in 2009. To add, Catherine was also a finalist in the National Women in Business category of the 2013 My Business Awards. She is a current nominee for the Telstra Business Awards and Telstra Businesswomen’s Awards 2014. AROMABABY has products in a number of categories and gunning for 2014 My Child Excellence Awards.
Catherine holds a Diploma in Aromatherapy, is a trained Infant Massage Instructor and has been involved in the formulation and development of natural & organic skincare products for around twenty years. Aromababy’s very popular products include the Barrier Balm, Natural Powder With Organic Lavender, Moisturizing Nappy Cream, Pure Hair Cleanse, Baby Bath Gel With Organic Chamomile, Mother & Child Massage Oil and Stretched To The Limit Cream, just to mention a few of the more popular products.
Caden & Charles is delighted to be a partner and distributor of a great brand which cares for babies and children and whose founder is involved in education and public-speaking concentrating more on beauty, health and business topics. Despite her busy schedule, Catherine has presented wellness/health/beauty workshops to both midwives and consumers in several countries including Dubai, Hong Kong and on stage at Chadstone, the Fashion Capital. She is a respected public speaker having presented for MBS, CEDA, MJCC, Asia Connect, ANZ, Austrade, Vecci and various other groups on topics covering women in business, export and business growth, very comfortable as the ‘face’ of not only her brand, but often her industry. Her business is regularly used as a teaching tool or case study including through Pearson’s for tertiary education. Catherine also dedicates time to mentoring other women in business through workshops conducted by her at various Councils & Women’s Networks.
- No mineral oil
- No cocoamphodiacetate (foaming agent)
- No added colour (artificial or otherwise)
- No artificial fragrance
- No animal ingredients or by-products
- No propylene glycol
- No parabens
- No parabens
- No sulphates
- No talc
- No herbal extracts (commonly prepared in a base of either alcohol or propylene glycol)
- No synthetic vitamin E
- No silicones (dimethicone and others)
- No phthalates
