In April 2021, popular K-pop band EXO and SuperM’s member Kai became Bobbi Brown Cosmetics’ first Asia Pacific (APAC) Brand Muse. Kai is well-known singer, an acclaimed dancer, actor and model. Kai is a multi-talented artiste. He exudes inspiration, originality and is confident of himself. He is the ideal personification of Bobbi Brown’s philosophy and the brand’s promise of fresh, healthy glowing skin.
As their APAC Brand Muse, Kai partners with Bobbi Brown Cosmetics on makeup and skincare campaigns and appears on all social digital content across earned, owned and paid channels in addition to in-store platforms.
His first campaign is the launch of the new Intensive Skin Serum Radiance Lotion and Emulsion, a franchise extension to the brand’s Intensive Skin Serum Foundation SPF 40 PA+++. Kai uses Bobbi Brown Intensive Skin series which provides all-day moisture with just a lotion and emulsion and his minimalistic make-up ritual includes Intensive Skin Serum Foundation in Warm Natural for natural, effortless glow on skin and Extra Lip Tint in Bare Raspberry.
For Kai, he has communicated to media that it is a dream for him to represent Bobbi Brown for the brand embraces natural beauty and celebrates confidence which makes the brand a perfect fit for Kai. Now with Kai as the APAC Brand Muse for Bobbi Brown Cosmetics, we are thrilled on how this will be an exciting journey for Bobbi Brown Cosmetics, Kai and also Kai’s fans.
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