EVELYN ROSE #RejectTheOrdinary
Crabtree & Evelyn unveils their new Evelyn Rose range – an intriguing and bold reinterpretation of the rose, captured in its entirety from petal to thorn,as a metaphor for what femininity represents in today’s world.
The collection tells a story of reinvention through its unexpected rose scent thatdismisses traditional interpretations; it’s for anyone who rejects the ordinaryand is a celebration of choice and self-expression.
Marrying hydrating properties and innovative textures, the range features handdrawn illustrations that bring the packaging to life, projecting a femininely strong character; and the contrasted black-on-pink colour palette reflects the contradictory, light and dark, and mould-breaking spirit that is Evelyn Rose.
Evelyn Rose is the first product launch since the global rebrand of Crabtree & Evelyn,whose new identity is underpinned by one key message – Born Curious, GrownWild. This ethos is a way of life that speaks to the brand’s beginnings in exploring the world for new ingredients, and its spirit for growing wildly, adapting to the world around it, just like its consumer.
The Evelyn Rose range comprises the following products:
Velvet Body Melt, $51.50 for 250ml
This one-of-a-kind hydrator is infused with rosehip seed oil and rosewater concentrate, making it as moisturising as it is unique; an indulgent, rich cream that melts into a silky oil. The tactile texture is boosted with smoothing murumuru butter and enhanced by super-softeners, mallow flower and meadowfoam.
Key Ingredients: Rosehip Seed Oil, Murumuru Butter, Mallow Flower Extract
Femme De Force Scent, $118 for 100ml
The fiery spirit of a rose with extra attitude. It doesn’t blossom at the top, but bursts with lemon, cassis and frankincense. Bold and unapologetic, floral notes come into play at the heart, surrounded by a warming blend of spiced nutmeg and cashmere woods. A fierce fragrance that settles to a sensuous base of vetiver and musk, leaving a long-lasting impression as fearless as its wearer.
- Top Notes: Italian Lemon, Elemi, Oblibanum, Cassis Heart
- Notes: Rose, Nutmeg, Cashmere Woods
- Base Notes: Vetiver, Guaiac Wood, Musk
Soft Touch Face Foam, $22 for 50ml and $35.50 for 125ml
Effective, yet gentle enough to cleanse without tightness, and hydrating enough to leave skin irresistibly soft-to-touch. Lather with water and let the rejuvenating crambe abyssinica, soothing rosewater concentrate and moisturising coconut water get to work. A multi-tasking cleanser that wipes the slate clean – and then some.
Key Ingredients: Rosewater Concentrate, Crambe Abyssinica Seed Oil, Coconut Water, Meadowfoam Seed Oil, Cottonseed Oil
Silky Body Lotion, $37 for 250ml
Infused with hero ingredients, rosewater and rosehip seed oil, this everyday Body Lotion includes mallow flower extract and coconut water to create a moisture-rich formula that’s creamy, light and fast-absorbing. Aloe vera and vitamin E soothe and protect while the Evelyn Rose scent empowers the senses.
Key Ingredients: Rosewater Concentrate, Rosehip Seed Oil, Mallow Flower Extract, Coconut Water
Lustrous Body Oil, $51.50 for 100ml
Balancing the fine line between dewiness and luminosity overload, the Lustrous Body Oil is packed with irresistible glow. With a super combo of three fast-absorbing oils – rosehip seed oil to rejuvenate, crambe abyssinica seed oil to nourish and meadowfoam seed oil to moisturise – the formula goes on dry and stays that way, leaving behind a delicate sheen and Evelyn Rose’s signature scent.
Key Ingredients: Meadowfoam Seed Oil, Rosehip Seed Oil, Crambe Abyssinica Seed Oil
Ashley Souza, Chief Brand Officer at Crabtree & Evelyn, said: “We need to push the boundaries of what ordinary means for today’s woman, and reject stereotypes. For me, Evelyn Rose was a real passion project, as I truly identify with what this range represents. It’s unapologetically feminine, but in a new and interesting way. My aim was to reframe the classic rose scent to embody today’s woman, who is unafraid,complex and bold, and create a product range that offered an authentic sensorial experience. I hope everyone enjoys using the collection as much as I do.
Evelyn Rose by Crabtree & Evelyn is available now on www.crabtree-evelyn.com.sg with further product drops to the range planned for November 2019 and January 2020.
#beauty #luxuriousskincare #RejectTheOrdinary
