Accessible via a special tab, ZALORA Premium features curated brands for the discerning shopper

Singapore, 9 April 2018: ZALORA, Asia’s Online Fashion Destination, is proud to offer consumers in Singapore, Hong Kong, Taiwan and Malaysia a new shopping experience that lets them discover top season’s trends and inspirational products that elevate their style. The ZALORA Premium page will put a spotlight on select high-end brands, showcasing signature aesthetics, capsule collections and labels that collaborate closely with ZALORA, all within a customised editorial and catalog layout.

The sleek and contemporary look and feel of the ZALORA Premium page is the result of a refined approach in presenting said brands and puts the spotlight on the products featured in the page. Shoppers will be pleased to hear that some of the premium products are exclusive to ZALORA, assuring them of a unique assortment that brings out the best in each individual.

Tito Costa, ZALORA’s Chief Marketing Officer, shared his thoughts on the emerging group of Asian consumers, “We are seeing a trend in consumer behaviour in the region, where there is a growing middle class that has attained an income level which allows them to buy quality, branded products. Couple this with a more cosmopolitan view of the world, together with added exposure in travel and social media, and you will have a new breed of consumers with a distinct taste in fashion. ZALORA Premium allows us to harness technology, visuals and product assortment to bring to life an immersive storytelling that seeks to inspire this special set of consumers and benefit our brand partners.”

ZALORA Premium will launch today, 9 April 2018, with over 50 brands for men and women, including style staples from Calvin Klein, Tommy Hilfiger and Diesel and brands like J.Crew and Swarovski that are exclusive with ZALORA.

Check out ZALORA Premium at www.zalora.sg/women/premium/ for women and www.zalora.sg/men/premium/ for men.